The Lead Dev for Ultima Online and Creative Director for Star Wars: Galaxies talks about gaming demographics over the years. Interesting stuff.
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Serpentine's Eve 
It’s quite chilling, his view that our community formation, the tribes to which we belong online, are so driven by marketing departments. For example his notion that we’ve been deliberately trained to adore blockbuster franchises over gameplay really creeps me out.
I suppose Eve bucks that trend but I have only to think of the new Star Wars film to realise how utterly mired in it I am.