Signs of Desperation

I noticed that Blizzard is getting desperate for players to resub:

World of Warcraft’s Scroll of Resurrection has received a rather considerable buff. The feature previously allowed currently subscribed players to invite a retired friend to come back to Azeroth for a time. Now, however, the resurrected player will be provided a treasure trove of freebies to further entice retired players back to the game.

The returning player will be able to boost one character directly to level 80, which seems pretty amazing in and of itself, but there’s more. Scroll of Resurrection will also supply its target with a free upgrade to Cataclysm, seven days of free game time, and free realm and faction transfers so that returning players can join their friend right away. So, retirees and recovering addicts, if you need a little more Azeroth in your life, now’s the perfect time to jump back in.

Compare this to the rewards that most MMO players get for multi-month subscriptions, and CCP’s handing out of implants, cerebral accelerators and other gunk. Past a certain point, you lose the respect of your player base, and I think WoW has reached that point.

Where do you draw the line between an incentive, and blatant bribery?